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Playboy founder Hugh Hefner, 82, is reportedly going to marry his "number one girlfriend" Holly Madison, who claims to be 28.

Madison, along with Bridget Marquart (34) and Kendra Wilkinson (23), is one of the stars of the E! channel's reality series, The Girls Next Door.

Gossipmonger Perez Hilton claims that Hefner is actually still married to his second wife, Kimberley Conrad, and that the Playboy wedding is nothing but an attempt to boost ratings.